Marketing - Real-World Write-ups Essay Example | Topics and Well Written Essays - 250 words

Marketing - Real-World Write-ups - Essay Example Nevertheless, MTV does not actually target Generation X (1965 to 1979) since 2009 after observing decline in viewership and subsequently in revenues. MTV, therefore, introduced new TV shows, reality programs and series such as ‘Jersey Shore’, ‘16 and Pregnant’, ‘Teen Mom’, ‘My Life as Liz’, ‘The Hard Times of RJ Berger’ and ‘Skins’ for the younger consumers to enhance viewership, relationships with advertisers and financial revenues from advertising and sponsorships. The popularity of teenage singer (16 years) Justin Bieber has compelled MTV to sponsor his programs for enhancing its reach among teens with unique tastes and preferences, while having stable buying power and income. However, exposure of eroticism and sexual content in ‘Skins’ also adversely impacted MTV because its advertising partners do not endorse such vulgarity and consider that act against their Code of Conduct. For instance, the audience also declined by 50%, thereby validating that negative entertainment is not acceptable at all. In conclusion, MTV has once again increased its viewership because of its innovation and differentiation strategies, thereby enabling TV channel to enhance stakeholders’ inclination towards MTV.