Corporate startegy Essay Example | Topics and Well Written Essays - 2500 words

Corporate startegy - Essay Example Later, on 31 March 1974, the merger of all the four companies resulted in the formation of the British Airways. The company started its expansion by acquiring British Caledonian in the year 1987 and Dan-Air in the year 1992. It has formed an alliance with the American Airlines, Qantas, Cathay Pacific and Canadian Airlines. This alliance is the third largest alliance after Star Alliance and the Sky Team. The parent company of British Airways, International Airlines Group, is a listed company in the FTSE 100 Index and the London Stock Exchange. The dedication of the volunteers along with the collection of arts and the loyalty and the generosity of the employees and the former colleagues has helped the company to achieve a successful position in the United Kingdom. As already mentioned above, the British Airways is a merger of the four companies BOAC, BEA, Cambrian Airways and the North East Airlines. The current alliance of the company along with the American Airlines, Qantas, Cathay Pacific and Canadian Airlines has made it the third largest alliance. The company is presently operating in 150 different destinations, six of which are located in the domestic land. British Airways is one of the top premium airlines in the world. It provides vital arteries for investment and trade, at the same time meeting the demands of the customers for the holiday trips and family reunion as well as the business travel. World Cargo which is the subsidiary of the British Airways is the twelfth largest cargo airline in the whole world in respect of tonne fright kilometres which is travelled. BA CityFlyer which is a fully owned subsidiary of British Airways operates and carries its customers to twenty different destinations in Europe. Although it focuses mainly on the financial markets, but it has extended its operations and recently achieved a successful position in the leisure market also. There are various