Metaphors

18 Abuczki Ágnes: The mapping of Metaphors in ad Argumentum, 5 (2009), 18-24 Kossuth Egyetemi Kiadó (Debrecen) Tanulmány Abuczki Ágnes The usance of Metaphors in Advertising A Case Study and overcritical address Analysis of Advertisements in Cosmopolitan Abstract The postulate of this study is to form attention to the counsellings the media use and duck peoples thinking by applying a specific type of take to speech, namely allegory in advertisements. I try to inquire the human relationship mingled with individual psychology, metaphor and the media by means of a chance study of the metaphors contained in two issues of the Cosmopolitan magazine, the pilot American issue and a Hungarian version. A baffle is proposed in my essay whereby peoples thinking is structured by metaphor. Magazines such(prenominal) as the Cosmopolitan have the power to influence the way that people, and therefore, societies occasion abstract domains such as interpersonal relationshi ps, health, and beauty. In the archetypical half of this paper, I will explain the relationship amongst consumerism and advertising; and I will also provide a definition of metaphors, describe their component parts, observe their role from a cognitive perspective, and provide a brief historical overview of the search of metaphors.

In the second part of the paper, I will take my research of a collection of metaphors categorized according to their extension service work domains found in the adverts of the magazine. 1 Advertising industry and Consumerism 1.1 Introduction shaping Consumer Behaviour in Advertising Advertising originally meant t! aking mark off or considering, however, its gist later changed to persuading. The purpose of advertising is to go on a favourable image if a product, a service, a accompaniment brand that matches the profile or motive of the dominance purchasing public. Regarding the history of the advertising industry, domestic consumption increase drastically in the 50s and 60s, which resulted in the production of...If you want to fail a full essay, order it on our website: BestEssayCheap.com

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