A strategic marketing proposal for Trung Nguyen Coffee Company to regain its leading position and market dominance in Vietnam.

1 Short - term First, they consume to view as a clear vision, discharge the internal issues and get off many cash in fix up to collapse accredited that they are strong as a company and wide awake to compete internationally before overtaking ahead with their refinement project. They should take a shit on the management issues to pretend a in force(p) atmosphere where employees are happy to give in. They also need to spring sure that their deep brownish shops cite a diversified menu, provide their customers with quality food, keen avail and bar cleanliness. Trung Nguyen should always listen to their customers and try to check abreast the stark naked-fangled-made trends on the market in force to fully fulfil their customers. They definitely need to move on and develop newfangled products that customers want in club to append their financial act and value. 2 Long - term They should think of about opening new stores abroad. To make customers aware and cultivate them about the great new coffee items, Trung Nguyen could do almost advertising by comparing their new items with other restaurants and make brochures available to customers in outlets. While they start contend those new markets, they should keep in mind to focus local anaesthetic anestheticly flat though they go international in order to keep down certain barriers such as language, law and a good understanding of needs.

Targeting new countries usually work give apart if you adapt to the local market. Therefore, Trung Nguyen should postulate their coffee shops operated by local business-people who truly understand the local market They also! have to follow the trend to satisfy their changing needs by glide path up with new items regularly. While developing their business oversea, Trung Nguyen still need to concern about the house servant market. They should keep an eye on their competitor to see whether they have competitive advantages. Finally, always... If you want to get a full essay, order it on our website: BestEssayCheap.com

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