Lifestyle Branding Taekwondo

October 15, 2011 Lifestyle Branding: A Contemporary Strategy for Taekwondo civilizes in the 21st Century Executive Summary The past 40 years fork out been a trans fixative period for Tae Kwon Do (TKD) in the unite States. The U.S. immigration and Naturalization act of 1965 brought a number of Korean immigrants to the U.S. in search of opportunities. As many settled in metropolitan cities, Korean instructors set up TKD schools as a form of livelihood and as a vehicle to spread their culture. Schools at the time benefited from country-of-origin (coo) effect victimization the Korean master in the forefront to establish their tell on identity. However, as the complexion of the TKD School transplantd from a Korean-centric to a multi-cultural activity, TKD schools by nature surrendered their attachment to a COO imperfectioning advantage. Despite the change in brand strategy or lack in that location of, the warriorlike arts manufacturing has never been more pro sperous. According to Ferguson (1995), the martial arts labor is estimated at $1.5 billion. As a consequence, change magnitude financial opportunity has created a competitive business environment that TKD schools are unequipped to handle.

Most schools lack a brand strategy to sop up them in the market and quite rely on totality functional offerings while adopting fads and trends to move over revenue. As a answer TKD schools face the problem of distinguishing themselves from some(prenominal) direct and indirect competition. Therefore, the social occasion of this paper is to symbolize lifestyle branding as a strategy for T KD schools to part themselves from the comp! etition and create higher barriers to entry. A 4-step framework originally developed by Hill (2008) yet adapted to the cross needs of a TKD organization is presented as guide to creating a lifestyle branding strategy, thus enabling schools to have a contemporary approach as they take to the woods in the 21st century. Introduction: Coming to America Koreans have been immigrating to the joined States...If you want to get a full essay, order it on our website: BestEssayCheap.com

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