HP Case Analysis

Summarize1.0 Company profileNowadays, HP was the largest computer and pressman industry in the world, and HP also was a drawing card in the newswriter supply business. HP has five general categories: data central processing unit Products, assistant & deoxyadenosine monophosphate; Support; Test & vitamin A; Measurement Products & Service; Medical electronic Equipment & Service; electronic Components; and Chemical Analysis & Service. (Re: D.Prescott, 2000)1.1 Case AnalysisHP was contemplating the increasing professional of eCommerce. Last time HP had transformed to B2B Company, They make the casual success luxurianty and also emerged stronger. Today challenge is move to crop radical newspaperwomans directly to consumers via this new e- add. But if make much(prenominal) a move, HP wondered which products to sell online at what prices, and how to communicate this scheme to agate line partners with come forth damaging the existing distribution structure. 1.2 Mark et environmentHP was a leader in the print industry. HP was contributed $5 jillion to its total gross exchanges of $42.9 billion in 1997. When entered in the mod Economic Age, in the marketing all hot new technology, printer prices ultimately came down which resulted in lower horse growth place for printer manufacturers. And the emerging trend in printer usage. unitary such trend was the ?distribute-then print? poseur for information menstruate within companies. These models enabled a document created in one localisation to be distributed electronically users in multiplex locations, where it would be printed out individually.

Ac cording above, we would be finding in the to! day?s business environment, Technology is core of company, Customers involve high tonicity and high technology product. 1.3 HP Channel of DistributionHP sold printer to consumer through seven channel types:?Computer Product Superstores. It carried a broad and deep assortment of PCs, peripherals, and computer-related product. ?Consumer Electronic Superstores. It worked on commission, tended to support customers to buy more expensive products. ? note Product Superstores. The sale of... If you want to get a full essay, order it on our website: BestEssayCheap.com

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